Bottom Line Magazine
Bottom Line is the flagship member publication for HPS, a national group purchasing organization that primarily serves schools, senior living facilities, hospitals, camps and government municipalities.
Responsible for the creative direction and design, Interior Design Center photo art direction, editorial process, collaboration with external marketing teams to acquire assets and oversee final print production.
Finish Line Publication
Finish Line highlights the breadth and depth of this HPS member value-added program. The publication focuses on commercial kitchen equipment, furniture and interior design. The covers feature food because dietary is the largest contract program offered to members. I research content and strategize, write technical and creative copy, plus design to completion.
Responsible for the creative direction and design, Interior Design Center photo art direction, editorial process, technical and creative copywriting and print production.
Seasons Magazine
Seasons is the flagship member publication for Frederik Meijer Gardens & Sculpture Park. I redesigned the publication and provided direction that includes copy tone and staff articles.
Responsible for the creative direction, design and print production.
Award:
2013 PRoof Silver